Entrepreneur and wellness expert chats about launching and growing her business, Mizzfit.
From a young age, fitness was an important thread woven into Bianca's life. Years down the road, a headhunter in advertising told her she needed a project—something to set her apart from others in the industry if she wanted to move up in the ranks. She landed on the idea of Mizzfit: a blog about fitness fashion and trends in fitness. Though she didn’t get the advertising job she was vying for, she got something better: the opportunity to go after her dream. With hard work, sweat and tears, Bianca built a career and a full-scale brand from the ground up. She dug in her heels and took big risks, learning to navigate everything from trademarks and attorneys to how to partner with brands and monetize her site. Over the years, she expanded Mizzfit from just fitness to include travel, health and beauty, connecting with and building a loyal audience along the way. More than just a content creator and blogger, Bianca is also a talk show host and loves sharing her passion for giving back to the community. Bianca and Sarah talk about what it takes to build a brand, why every entrepreneur needs a dog and what’s next for Mizzfit.
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Learn more about Mizzfit at https://www.mizzfit.com.
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