Olfactory founder JJ Vittoria chats about opening a perfumery in NYC with a unique fragrance concept.
With a background in finance and interest in fragrance, JJ Vittoria pursues an unbeaten entrepreneurial path by launching Olfactory — a custom perfumery in NYC offering luxury scents at affordable prices. Wanting to step away from the extravagant packaging and gendered marketing of luxury perfume brands, JJ provides an inclusive experience that allows everyone to create a scent they uniquely love. His brilliant business model even sparks a newfound interest in fragrances for folks who once rarely wore perfume. Through small business funding to shifting his online product offerings during the pandemic, JJ Vittoria shares his inspiring journey of building a NYC business for long-term success.
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Learn more about Olfactory at https://www.olfactorynyc.com.
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